shirakiku ramuné doesn't have ads
in america... is there a way to market such a niche item?
made of glass and sealed with a marble; the codd-head is held in place by the pressure of the carbonation in the drink. to open the bottle, a plastic device used to push the marble inward is provided. there are over 36 flavors on the market and ramuné was invented before coca-cola!
insight
shirakiku ramuné is enjoyed by an utmost unique crowd. we don't want to change that. shirakiku's goal is to kindle the unique differences that japanese culture offers. we are developing the younger crowd's interest further by emphasizing the groups that would rather watch a good anime over going to a party, and those who explore way past the norm. just the way ramuné looks makes you a stand-out... in the best, low-key way.
not weird... a good different.
ANIME PUPILS
# 3E 3E 3E
JELLYFISH BUBBLES
# FD DF E6
ANTISOCIAL ANGLER
# B0 00 61
MARBLE FOAM
# E9 F2 F1
SUPERIOR LAKEWEED
# 13 58 61
HAPPY LIGHTS
# FF FA ED
UNDERWATER EGGPLANT
# 66 4D 80
11x17 spread
well-known, yet happily
undisturbed
art direction inspired by realistic manga style “seinen” (青年) grabs attention from cultural enthusiasts, and reflects the target's unique personality. angler fish live in a deep world that is beyond the norm and wildly undiscovered, they thrive in such an intimate environment. the ramuné fish lights their own way while simultaneously exhibiting the exclusive benefit of the marble in the shirakiku drink.
18x24 poster
drink different,
not flat
we use a pinball machine to illustrate the action of the marble when the carbonation is released, while still taking inspo from japanese pop culture. the machine is in the shape of the codd-neck bottle and has different flavors represented throughout the design.
ANIME PUPILS
# 3E 3E 3E
AGAINST THE NORM
# FF 82 C7
WARNING CONE
# FA B6 0A
BLULITE
# 82 DA FF
