Teen Magazine
Spread
Art Direction inspired by realistic manga style “seinen” (青年) grabs attention from cultural enthusiasts, and reflects the target's unique personality, in their local magazine.
Insight
Shirakiku Ramuné is enjoyed by an utmost unique crowd. We don't want to change that, instead developing the younger crowd's interest further, by targeting the groups that would rather watch a good anime over going to a party.
Not weird... a good different!
Made of glass and sealed with a marble; the codd-head is held in place by the pressure of the carbonation in the drink. to open the bottle, a plastic device used to push the marble inward is provided. There are over 36 flavors on the market and Ramuné was invented before Coca-Cola!
ANIME PUPILS
# 3E 3E 3E
JELLYFISH BUBBLES
# FD DF E6
ANTISOCIAL ANGLER
# B0 00 61
MARBLE FOAM
# E9 F2 F1
SUPERIOR LAKEWEED
# 13 58 61
HAPPY LIGHTS
# FF FA ED
UNDERWATER EGGPLANT
# 66 4D 80
Drink different,
not flat.
Using a pinball machine to illustrate the action of the
marble when the carbonation is released.
Lunchroom Poster
ANIME PUPILS
# 3E 3E 3E
AGAINST THE NORM
# FF 82 C7
WARNING CONE
# FA B6 0A
BLULITE
# 82 DA FF
