Young Ones

Integrated Campaign

Keep

Climbing

Case Study

Integrated Campaign

Juliana Gearig / Emma Lupu

Women still have to fight for

respect in the outdoors.

The North Face was built on a love for the outdoors and the desire to enable all types of exploration.

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The Outdoor Woman is more than a trend,

and she’s so much more than a stereotype.

Times Square Takeover

First Intro to the campaign, scan the screen to take you to Keep Climbing social accounts.

Keep Climbing Swag Bag

Specialty gear all women get when they shop during the promotion

Nat Geo Keep Climbing Special Edition

Special edition female-focused national geographic magazine, for the first time ever, sponsored by the North Face.

Keep Climbing Experience

Get your outdoor game on!

Keep Climbing Guerilla Gondolas

putting a disruption in a different climaye shows that women keep climbing, no matter the circumstances.

Young Ones

Integrated Campaign

Keep

Climbing

Case Study

Integrated Campaign

Juliana Gearig / Emma Lupu

Women still have to fight for

respect in the outdoors.

The Outdoor Woman is more than a trend,

and she’s so much more than a stereotype.

The North Face

let's connect!

art direction

is

culture

Young Ones

Integrated Campaign

​

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Keep

Climbing

Case Study

Integrated Campaign

Juliana Gearig / Emma Lupu

​

Women still have to fight for

respect in the outdoors.

The Outdoor Woman is more than a trend,

and she’s so much more than a stereotype.

The North Face

culture